Calculator · Guide 1 of 7
Price Every Product So Your Quote Protects Your Margin
Turn landed cost + target margin into a WhatsApp-ready selling price — with extras and charm pricing.
Selling price
-
Profit after extras
-
Markup vs cost
-
Charm price
-
Enter landed cost and target margin % to get a selling price.
Charm price rounds up to the nearest ₹x9 (e.g. ₹499).
Quick answer
To price from cost, divide cost by (1 - target margin percent / 100), then add any fees or shipping you want inside the listed price. That gives a selling price aimed at your margin, plus markup percent and a charm price (like Rs 499) ready for your catalogue. Verify with the profit margin calculator, then publish the number on your Futkar catalogue so WhatsApp quotes stay consistent.
How to use the pricing calculator
- Tap a preset - beauty, home food, or coaching - to see realistic numbers, or start typing your own cost right away.
- Enter product cost and your target margin percent. Add any fees or shipping you want baked into the listed price.
- Read the four results - selling price, profit after extras, markup vs cost, and a charm price rounded for WhatsApp or Instagram posts.
- Check the insight line below the results, then publish the number on your Futkar catalogue so every quote matches.
Why cost-plus margin beats gut pricing
Many Indian sellers price from competitor screenshots or "what the last buyer paid." That works until supplier rates rise, courier slabs jump, or a festival discount stacks on a thin margin.
Starting from cost and a target margin gives you a floor. You can still round to Rs 499 or Rs 999 for marketing - but you know whether that round number still pays you.
Service businesses can use the same idea: materials or time cost as "cost," then margin for the package price you list on WhatsApp.
Next step: lock prices on a Free Online Store, then talk to the Futkar team so every quote matches the catalogue.
How the margin math works
If you want 30% margin on selling price and the product costs Rs 400:
- •Base price = 400 / (1 - 0.30) = Rs 571.43
- •Profit before extras = 571.43 - 400 = Rs 171.43 (about 30% of price)
- •If you add Rs 40 for shipping you absorb, listed price becomes about Rs 611.43
Margin is not markup. Markup on cost would be profit / cost. After you set a price, open the profit margin calculator to see both margin and markup side by side.
Structure SKUs and prices with the product catalogue template before you paste them into Futkar.
Fees, shipping, and other extras
The extras field is for costs you choose to bake into the listed price:
- •Average shipping you offer as "free" (run numbers first on the shipping cost calculator)
- •Payment or platform fees per order
- •Extra packaging for fragile SKUs
If shipping is charged separately at checkout, leave extras at zero and keep freight as a line item. Mixing both methods on the same SKU confuses buyers.
Once money moves, follow payment management for Indian businesses so UPI, COD, and invoices match the published price.
From cost sheet to live catalogue
Price once, publish once, quote from the same link.
Step 1
List true unit cost
Step 2
Pick target margin %
Step 3
Add fees if absorbed
Step 4
Round for marketing
Step 5
Publish on Futkar
Before you go live, walk the website readiness checklist. For tax lines on invoices, pair with the GST calculator (not tax advice).
Six pricing decisions from real Indian MSMEs
Beauty & cosmetics
Indore lip and skin combo reseller
Cost Rs 220, 35% margin, Rs 20 courier absorb. Calculator showed about Rs 359 - rounded to the Rs 359 charm price directly. Decision: kept that number on Instagram bio and WhatsApp catalogue for the whole month.
Home food business
Nagpur pickle jars
Ingredients and jar cost Rs 90, 40% margin, Rs 10 packaging. Listed price landed near Rs 160. Decision: bundles of three used the same unit math so WhatsApp quotes stayed fair and consistent.
Coaching / services
Kochi home tutor packages
Treated prep time as cost (Rs 800), aimed 50% margin, extras zero. Price landed near Rs 1,600. Decision: published three packages on Futkar so parents stopped negotiating from a blank chat.
Resale apparel
Lucknow dupatta shop
Cost Rs 280, target 35% margin, Rs 50 free-ship absorb. Calculator suggested about Rs 481 before rounding to Rs 499. Decision: festival 10% off still left a small profit instead of a loss.
Electronics repair
Pune mobile screen replacement
Parts cost Rs 900, wanted 45% margin, no extras. Price landed near Rs 1,636 (charm price Rs 1,639) with 82% markup vs parts cost. Decision: quoted the charm price on WhatsApp Status so helpers stopped undercutting on the spot.
Freelance design
Bengaluru logo package
Treated 6 hours of work at Rs 250/hr (Rs 1,500 cost) with 60% margin. Price landed near Rs 3,750 (charm price Rs 3,749). Decision: used the charm price on every quote and stopped charging different rates per client.
Pricing mistakes that erase profit
Confusing margin and markup
Adding 30% to cost is not a 30% margin on price.
Ignoring fees and freight
Free shipping and gateway fees need a home in extras or a separate line.
Different prices in every chat
Publish one catalogue price; discount on purpose, not by mood.
Never updating after cost rises
Supplier hikes without a repricing pass quietly kill margin.
Next step: publish the price you just calculated
Put SKUs and prices on Futkar, then collect payment against the same numbers.
Talk to the team with your requirementsRelated tools while you set prices
Website Readiness Checklist
Confirm prices and pages before you share the link.
Open checklist → TemplateProduct Catalogue Template
Organize SKUs, costs, and selling prices in one sheet.
Open template → CalculatorProfit Margin Calculator
Check margin and markup after you pick a price.
Open → GuidePayment Management
UPI, COD, and invoices that match published prices.
Read → Futkar teamTalk to the team with your requirements
Share what you need - we suggest the right setup.
WhatsApp → Futkar.shopContact Futkar
Prefer a form? Send your requirements here.
Contact →FAQs
More calculators
Turn calculator math into a live shop link
Create a free Futkar presence — products, offers, WhatsApp CTA, and QR — in minutes.